Global Gambling Statistics & Trends 2025 Updated

Regional insights indicate North America holds 42% of the global share, followed by Europe at 26% and Asia-Pacific at 19%, each demonstrating unique content preferences and usage patterns. The report includes in-depth profiles of major players like Playtika and Aristocrat, which together command nearly 39% of total market share. It examines real-time engagement trends such as a 34% growth in multiplayer sessions and a 31% increase in live in-app interactions.

Football was Russia’s most bet on sport online in 2022, at $84.3 million.

Over 54% of users are active daily, and nearly 60% of all in-app purchases are generated from this region. Slot and poker games dominate, contributing 66% of the regional game preference. Social features such as tournaments and friend invites drive over 48% of new user acquisitions. Online gambling (or Internet gambling) is any kind of gambling conducted on the internet.

Advances in video streaming technology have enabled low-latency, high-definition sessions that elevate player engagement. Live dealer games are becoming a competitive advantage for top-tier platforms. In 2024, mobile devices hold 81.11% of the U.S. online gambling market, driven by app-based platforms offering instant deposits, live betting, and interactive features. Emerging markets in Asia-Pacific, Africa, and Latin America are seeing rapid growth in internet connectivity and smartphone adoption, with user engagement increasing by over 49% in Tier-II and Tier-III cities. Approximately 57% of new users in these regions are first-time social casino players, creating significant potential for market penetration.

For context, ByteDance’s figures indicate that TikTok ads reached 55.1percent of all adults aged 18 and above in Ireland at the start of 2023. Facebook’s ad reach in Ireland was equivalent to 49.6 percent of the total population at the start of 2023. As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.

With various advancements in betting, such as mobile payment apps like Google Pay and e-wallets, punters have realized the convenience of online gambling. For additional context, Twitter’s ad reach in Ireland was equivalent to 34.1 percent of the local internet user base (regardless of age) at the start of the year. For additional context, Snapchat’s ad reach in Ireland was equivalent to 41.1 percent of the local internet user base (regardless of age) at the start of the year. For additional context, LinkedIn’s ad reach in Ireland was equivalent to 54.1 percent of the local internet user base (regardless of age) at the start of the year. The company’s advertising reach figures suggest that LinkedIn’s audience in Ireland was equivalent to 53.6 percent of the total population at the start of 2023. For additional context, Facebook Messenger’s ad reach in Ireland is equivalent to 37.1 percent of the local internet user base (regardless of age).

The Social Casino Market continues to evolve rapidly with strong mobile-first innovation, user-centric design, and regional content strategies. Approximately 68% of developers now prioritize gamified elements to improve retention, while AI-based features appear in 36% of new game launches. Additionally, the market is witnessing a shift towards personalization, where nearly 42% of apps include avatar customization, player progression, and social badges. The rising trend of integrating cultural themes and localization is also influencing product strategies, especially in high-growth regions like Asia-Pacific and Latin America. While people may love the ability to play all sorts of games from their phones, many players enjoy the idea of meeting other people and interacting with them. Casino apps have heeded this need by incorporating tons of social features in their systems.

The move followed a United States Department of Justice announcement that, in what somewho? say is a contradiction of the Appeals Court ruling, the Wire Act relating to telephone betting applies to all forms of Internet gambling, and that any advertising of such gambling “may” be deemed as aiding and abetting. There are a large number of online casinos in which people can play casino games such as roulette, blackjack, pachinko, baccarat, and many others. These games are played against the “house” which makes money because the odds are in its favor. Cruise operators such as Royal Caribbean introduced non-smoking casino zones and upgraded slot densities to appeal to both health-conscious and premium guests. Their ability to reposition ships seasonally lets them trail demand peaks across hemispheres, a strategic flexibility absent in landlocked counterparts.

Travel refers to the ease, safety, and attractiveness of visiting a place for tourism or other purposes. This category includes metrics such as transportation infrastructure, accommodation quality, and natural and cultural attractions. There are also articles covering tourism industry competitiveness, hospitality, and sustainability.

Key figures

Other factors such as income distribution, government policies, and economic growth potential are also included. Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. This category includes metrics such as language diversity, cultural heritage sites, artistic and literary achievements, and tourism. Culture can be a source of national pride and identity, and can also influence economic and social development. The Telegram app had been downloaded 80 million times in Indonesia by August 2021, which represents roughly 8% of the worldwide share of Telegram downloads. The most important key figures provide you with a compact summary of the topic of “Sports betting worldwide” and take you straight to the corresponding statistics.

• Mobile accounts for 69% of gameplay in the region, while web-based platforms maintain a 31% share.
• However, most gambling activities in India are illegal since the country has only ever known one gambling law, and it’s century-old.
• As more players have access to gambling websites and apps, experts predict Germany’s online betting industry will expand to $2.3 billion.
• The government of Germany has authorized online in all of its 16 federal states, allowing online casino operations to garner millions of bettors nationwide.
• This regulatory progress, coupled with increased operator investments and marketing, is positioning North America as one of the fastest-growing markets in the global online gambling landscape.

Money laundering

Worldwide, online lotteries record the lowest numbers in revenue, users, and user penetration but contribute the highest numbers regarding average revenue per user. Lotteries and raffles have always been a niche to the gambling population, whether for casual bettors or lottery enthusiasts who have made playing the lottery a daily habit. Bitstarz is an example of a beloved site that has dominated the online casino market with its features and offerings, which many other casino sites have adopted. Singapore is one of many Asian countries with strict gambling laws, with most available betting forms being state-regulated under its Singapore Pools. Popularity surged due to technological innovations, increased disposable income, and regulations. This figure would almost triple seven years later, at around AU$14.86bn in 2023.

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The global sports betting market was worth $83.65 billion in 2022 and grew to $102.4 billion in 2024. Poker is one of the most popular card games on the planet with a huge number of variations of the games played at casinos and in online poker rooms worldwide. By type, the market is sub-segmented into live casino, baccarat, blackjack, poker, slots, and other types. By geography, the market is sub-segmented inro North America, Europe, Asia-pacific, Latin America, the Middle East and Africa. Is the sub-20% of people who are living in poverty in the US going to outspend those not in poverty at a casino?

For example, Andhra Pradesh banned online gambling due to mental health and addiction concerns. The government and citizens of India are concerned gambling can affect one’s life negatively. Without those 3, India’s offline gambling industry struggles to prosper alone. This read will discuss the stats about India’s developing gambling industry. Law is the system of rules and regulations that govern human behavior and interactions within a society. This category includes metrics such as the rule of law, judicial independence, and access to justice.

In contrast, gaming-heavy markets in Asia experienced slower growth or slight declines as non-gaming revenue outpaced game-related spending. In 2022 and 2023, we’ve seen the mobile game market correction following the two years of growth that happened as a result of the lockdown. The global recession, IDFA changes, and a tumultuous period in the Chinese gaming market also had an impact on the global gaming market’s decline and industry layoffs. The Glory Casino app exemplifies a wide-ranging and diverse user base, appealing mostly to younger adults with robust engagement across gender and cultural lines. The statistics show that age, gender, and engagement patterns are key pillars in understanding the app’s user demographics.

Yes, the app has a higher male user presence, with about 60% of users being male. Once wrote serious life-saving stuff for the government, now unleashes his inner geek on the blog world. When not taking a deep dive into comics and video game lore or performing music, he dreams of chilling in a cold, cozy spot with a beer in his hand – probably somewhere the government won’t find him. Sports and gaming enthusiast by day, cartoon and gastronomy detective by night.

Developers are enhancing engagement through daily bonuses, progressive jackpots, and collectible features. This sustained interest positions slots as the top revenue-generating segment in the social casino ecosystem. These are designed to provide seamless gameplay, intuitive user interfaces, and secure payment options, ensuring that the quality of the gaming experience is not compromised on smaller screens. The growth of mobile gaming reflects the dynamic nature of the online gambling industry, constantly adapting to meet the evolving needs and preferences of its users. The journey of online casinos from their inception to their current state is a testament to technological innovation and changing consumer preferences. Initially, these digital platforms offered a limited range of classic games, often struggling with technical constraints.

The most important key figures provide you with a compact summary of the topic of “Social casino gaming” and take you straight to the corresponding statistics. Session count is the average number of mobile digital platform sessions played per user on a given day. In the images below, you can see the top 50 games by advertising on both Android and iOS.